Tag: life science digital marketing

Toolkit for life sciences marketing: Strategy, email & SEO

In this summary article, we’ve collated insights and tips into key marketing tactics, if you’re working in the scientific sector. These include the fundamentals needed for a life science marketing plan, email marketing advice for the scientific sector, and an SEO checklist.

Life science marketing article link

Life sciences marketing plan: Fundamentals and Infographic

This article, includes a useful infographic and covers the key background work you need to do, before you formulate an effective life sciences marketing strategy. These fundamentals, that cover customer personas, product, targets, form a core basis for both inbound and outbound marketing tactics.
Email marketing article

Email marketing for the Scientific Sector

In this post, we cover prerequisites for getting your email marketing up and running optimally. We consider relevant content ideas for the life sciences, biotech, medical and related sectors — with tactics on how to grow and establish your subscriber list. We summarise the key email platform providers and provide insights on layout. In addition we cover approaches to lead nurturing and cadence.
Navigating SEO article link

Navigating SEO: Tips and infographic

Navigating SEO in a B2B scientific product marketing setting is business critical, but comes with its own unique challenges. In this post, we provide key pointers on starting your SEO plan. This is complemented with an infographic SEO checklist into tactics and resources, to ensure you’ve got the key things covered.

In summary

Doing your groundwork is essential to provide direction and a solid foundation for your overarching marketing plan. It’s important to take time to choose your platform, consider subscribers, plan content and optimise layouts for effective email marketing. Similarly, SEO for the scientific sector often sees you competing for similar technical terms, so optimising iteratively, is essential to get ahead.As your first quarter progresses, you may need to modify to account for changes. This could be due to market factors, a new offering from a competitor, for example, or sales underperformance.
Adaptability is a key skill for life science marketing success.

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