PROJECT: Rebrand, new website and content for professionals and patients
We are very pleased to hear that Melanoma Focus, a leading charity for melanoma support for patients and clinicians in the UK, received a PIF TICK* clinical accreditation in July 2023 for the content we produced after our project together.
Our recent project for the charity involved a new website, design and the production of diverse technical content for patients, clinicians, including a unique patient guide to help patients at all stages of treatment.
What we did:
New website: Elevate the brand to patients, clinicians and charity supporters
Clinical technical content (for patients and professionals)
Bespoke infographics, diagrams and design
“After reviewing our previous patient information with cohorts of patients and agreeing our workplan with the medical Chair, we appointed Seema and the team at Onyva The Agency to help us shape, create and design our patient information. Seema listened and worked closely with the medical teams, patients and Melanoma Focus and flexed her style to meet the challenging medical commitments during Covid. She researched and independently produced high-calibre content for patient and medical review. Seema is a pleasure to work with and rapidly understood our desire to produce high quality patient information.”
Susanna Daniels, CEO, Melanoma Focus
The *PIF TICK is the UK wide quality mark for trusted health information for patient and professionals. It is assessed independently through 10 criteria including:
Evidence: Information is based on reliable, up-to-date evidence which is communicated clearly.
Involving users:Users are involved in the development of information.
Health inequalities: Information is written to meet health and digital literacy, language and accessibility needs of the target audience.
Content and design:Information is clearly communicated, easy to access and navigate.
Feedback: There is a clear process for users to provide feedback.
Disseminating: Information is promoted to maximise reach.
Impact:The impact of information is measured.
SERPS and SEO
Melanoma Focus moved from Page 4 in Google SERPS to appearing first or second on Page 1 after the web project, (for Melanoma charity related search terminology).
Jen Rush, Digital Marketing officer, Melanoma Focus “A dream to work with – professional and responsive with a great understanding of brand and tone of voice. “
SITE AFTER BRAND, WEB REDESIGN & CONTENT RE-WRITE