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PROJECT: Rebrand, new website and content for professionals and patients

We are very pleased to hear that Melanoma Focus, a leading charity for melanoma support for patients and clinicians in the UK, received a PIF TICK* clinical accreditation in July 2023 for the content we produced after our project together.
Our recent project for the charity involved a new website, design and the production of diverse technical content for patients, clinicians, including a unique patient guide to help patients at all stages of treatment.

What we did:

• New website: Elevate the brand to patients, clinicians and charity supporters

• Clinical technical content (for patients and professionals)

• Bespoke infographics, diagrams and design

• Literature

• Patient Guide

• Rebrand

“After reviewing our previous patient information with cohorts of patients and agreeing our workplan with the medical Chair, we appointed Seema and the team at Onyva The Agency to help us shape, create and design our patient information.  Seema listened and worked closely with the medical teams, patients and Melanoma Focus and flexed her style to meet the challenging medical commitments during Covid.  She researched and independently produced high-calibre content for patient and medical review.  Seema is a pleasure to work with and rapidly understood our desire to produce high quality patient information.”

Susanna Daniels, CEO, Melanoma Focus

The *PIF TICK is the UK wide quality mark for trusted health information for patient and professionals. It is assessed independently through 10 criteria including:
Evidence: Information is based on reliable, up-to-date evidence which is communicated clearly.
Involving users:Users are involved in the development of information.
Health inequalities: Information is written to meet health and digital literacy, language and accessibility needs of the target audience.
Content and design:Information is clearly communicated, easy to access and navigate.
Feedback: There is a clear process for users to provide feedback.
Disseminating: Information is promoted to maximise reach.
Impact:The impact of information is measured.

SERPS and SEO

Melanoma Focus moved from Page 4 in Google SERPS to appearing first or second on Page 1 after the web project, (for Melanoma charity related search terminology).

Jen Rush, Digital Marketing officer, Melanoma Focus “A dream to work with – professional and responsive with a great understanding of brand and tone of voice. “

SITE BEFORE

SITE AFTER BRAND, WEB REDESIGN & CONTENT RE-WRITE

SX2 ventures are a venture company who support innovation in the human care and life sciences sector, including the healthcare market.
We provide technical content writing, research data collation and research advisory service to their healthcare solutions division.

“

We find Seema able to switch effortlessly between hard core academic copy and writing that is accessible by a lay reader. She conveys the implications of her research in a concise format without compromising the scientific integrity of it. It’s a rare skill

Tom Speechley Co-Founder & CEO SX2 Ventures.

Example content:

• Health Optimisation in the age of Covid-19
• The Human Gut Microbiome

  Our MD, Dr. Seema Sharma, also has an active role as Scientific Research Advisor to SX2 ventures.

  • Facebook
  • Linkedin
  • Twitter
  • Pinterest
  • Email

Shimadzu is a global corporation, headquartered in Japan, specialising in research instrumentation for analytical and diagnostic use across industries.

Digital Marketing Campaign

We worked with Shimadzu UK on a digital marketing campaign, including defining a campaign strategy, social media campaign, web pages, technical papers and literature to launch its new offering for LCMS, the LCMS-9030. A patented triple quadrupole time of flight (Q-TOF) mass spectrometer. We helped drive traffic and generate sales conversions.
Shimadzu marketing department:

‘Very professional agency to work with’

Dr. Anna Cooper, Marketing Manager

Abcam Plc is a global life sciences company, providing protein research tools to life scientists in academia and Industry.

Life Sciences Technical Content

We worked with Abcam to provide technical content writing for their Enzyme-linked immunosorbent assay (ELISA) product range. This included a guide on the different ELISA formats available, detailing their respective advantages for research use.

Brainomix is an award-winning, AI based medical diagnostics company we worked in partnership with.
Brainomix has developed unique AI software that works with CT imaging to enable fast stroke diagnosis.
e-ASPECTS software saves time as it automatically applies the Alberta Stroke Programme Early CT Scores (ASPECTS) on scans, helping clinicians to identify the right life-saving intervention for stroke patients, like thrombectomy.
We helped them develop:

• Platform integration and persona targeted email campaigns
• Video content as case studies for their technology
• Design elements
• A content marketing and website strategy.

Mendeley is a best in class reference manager and academic social network that is part of the Elsevier family. As a well known global academic publisher of medical and scientific literature worldwide, Elsevier publishes diverse titles like The Lancet and Cell.
We’re working with our client, Elsevier, to help with digital marketing and design.

Email marketing

Our email marketing work has focussed on producing the optimal subject lines, content and email series. We’ve helped increase user engagement and product onboarding. We aim to spread the word for exciting new features and an associated Beta program, helping them to increase usage and launch a thriving global research network.

Technical content writing

‘Onyva The Agency has provided concise, targeted and well crafted articles for the Mendeley Careers website: the content has bolstered the site’s reputation as well as its Search Engine Optimisation. Seema is a consummate professional and a pleasure to work with.’ –
Dr. Christian DeFeo, Product Marketing Manager – Mendeley | Elsevier

We’ve worked with Elsevier and Mendeley to produce 50+ technical content pieces to help engage users, drive traffic and improve SEO.

Technical content articles and blog post examples:

• UN Sustainable Development Goals: Saving lives through solar innovation
• Research in Academia or Industry? How to transition both ways and succeed
• UN Sustainable Development Goals: How do we track progress?
• Gender bias in the workplace: Practical steps for change
• Insights into the National Aeronautics and Space Administration (NASA) grant research funding
• Women in Tech: Pioneers, past and present

Axol Bioscience specialises in human cell culture, providing customers with all relevant media and related bespoke differentiation services.
We helped Axol Bioscience with a company rebrand, including branding guidelines, logo re-design, product line logos, product labels and design elements for use across all company materials and exhibition booths.
Additionally, we have produced literature and advertising for print and digital distribution for Axol Bioscience, to highlight their key products.

We produced a Neuroscience printed catalogue for Biorbyt, to help promote their Neuroscience range of products for events and direct customer distribution.

We sub-selected all relevant products from their vast portfolio, categorised their range into relevant fields, provided design, imagery, layout and all technical copy.

We advised Cura Medical on their long-term marketing strategy. We produced Cura Medical’s logo, branding, printed literature, e-brochures and client-facing communication. We established their social media strategy and channels.